Esat Directory+
Client: Esat
Description: Billboard, Bus Shelter and DART Campaign
Year: 1999
My Work: Concept, Design
As part of the proposed campaign to announce Esat’s Enhanced Directory, posters were required to push the service into the public eye. My concept revolved around having a catchy/memorable tagline, so I came up with “1-1-8-8-0 All you need to know” which worked in two ways, one, it affirmed the idea that you need to remember that number and, two, that once you rang the number, you’d have access to all you needed to know.
The DART poster concept graphically showed your route and stop off points in getting from the Question to the Answer.
Well… I thought it was clever anyway… :))
