What’s the Alternative? Website

Just gone live today with the rebrand and redesign of What’s the Alternative? What’s the Alternative? is an online magazine focusing on alternative and healthy lifestyles, the magazine has only been around since 2007 but my client was getting particularly fed up with it’s dated look and it’s cumbersome method of updating. I was asked to freshen up the identity and incorporate it into a simple, vibrant and professional looking website that had a similarly simple content management system.

As this was an online magazine with regular updates and with a requirement for easy updating, my immediate thought for a solution was a WordPress powered site. Once my initial designs were approved, I set about modifying a WordPress template and creating a cascading style sheet to suit. As content was added the website quickly began to take form and it became apparent that this was pretty much the perfect solution for this project.