These were “shelf talker” ads for a new type of adults only cheese… so naturally my initial concept (bottom image) was more suggestive than the final “safe” option (above) which was displayed in supermarkets throughout Ireland.
Client: Dairygold (freelancing for Huguenot, Cork, Ireland) Description:Xtreme CheddarAdvertising - Cheese aimed at an adult market. Year: 2005 My Work: Concept, Design, Artwork, Advertisement Copy
