Client: Dairygold
Description: Xtreme Cheddar Advertising -
Cheese aimed at an adult market.
Year: 2005
My Work: Concept, Design, Artwork, Advertisement Copy
These were “shelf talker” ads for a new type of adults only cheese… so naturally my initial concept (bottom image) was more suggestive than the final “safe” option (above) which was displayed in supermarkets throughout Ireland.