Branding for Global Shares

I have been working closely with Global Shares to evolve their brand and bring design consistency to all of the company’s visual communications.

With head offices in Clonakilty, Global Shares are an expanding worldwide operation with offices located in the UK, America and China. Global Shares voiced their dissatisfaction with current branding, online presence and printed materials to me at our initial meeting. Consequently, I was asked to come on board and offer solutions to create a look that was worthy of their global status.

Early on in the design process, it was decided that the company logo would remain. So I set to work with this and developed a modern style that complemented it. The brief also specified that I should provide design templates for all communications so that Global Shares staff could easily produce consistent messages across numerous applications, some of which are shown here.

To date I have produced html/css templates for their website and website administration modules; Microsoft Word templates for case studies, press and product releases as well as a quarterly newsletter; convert those templates into custom html emails suitable for Mail Chimp-powered campaigns; business cards; with more to follow…

You can view the new branding for yourself now on their website: Global Shares

Client: Global Shares, Clonakilty
Description: Branding, Stationery, Website Design Template, Website Admin Design Template, Microsoft Word Templates, Email Campaign Templates
Year: 2011-2012
My Work: Concepts, Design, Finished Artwork, HTML & CSS





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