Client SuperValu
Description Real Rewards In Store Campaign
Year 2008
An extensive project running over 3 months where the Real Rewards customer rewards package was rolled out to 18 SuperValu stores throughout Ireland. The concepts and initial design work had been created elsewhere, I handled and managed the design development and artworking for all the product catalogues, posters, banners, key fobs, flyers and more for each supermarket.
Client GME
Description Conference Backdrop
Year 2006
As a designer it’s great to get an opportunity to play and just see what happens. The client wanted something modern and visually stimulating as a backdrop for them to announce a new service. I didn’t have much time, it was one of those situations where you didn’t really think too much, just “do”, whilst relying on your intuition, experience and judgement to create something that hits the target. I certainly enjoyed creating the visuals for this one :))
Client FÁS
Description Course Promotion Display
Year 2007
This was a large backdrop display used by FÁS to promote their interactive media courses. The success of this project relied on finding the “right” image. Once I’d satisfied myself that this was the way to go (and convinced the client the same), I enhanced the image by drawing custom graphic icons to emphasise the interactive media theme.
Client Esat
Description Bus Shelter and DART Campaign
Year 1999
As part of the proposed campaign to announce Esat’s Enhanced Directory, posters were required to push the service into the public eye. Here were two examples I created for bus shelters and DART. My concept revolved around having a catchy/memorable tagline, so I came up with “1-1-8-8-0 All you need to know” which worked in two ways, one, it affirmed the idea that you need to remember that number and, two, that once you rang the number, you’d have access to all you needed to know.
The DART poster concept graphically showed your route and stop off points in getting from the Question to the Answer.
Well… I thought it was clever anyway… :))
Client Ardfallen Pharmacy
Description Carbon Monoxide Testing Poster
Year 2008
Yeah, get healthy, stop smoking, choose life and all that… I managed to do that this year, maybe if I’d had a test on one of these yolks I’d have quit sooner :))
