Rationale

Why Inside the Box?

The primary focus of any design I produce for my clients is “the product”. Your product.

The objective for all projects undertaken is to deliver the perfect design solution which will give your company’s products or services the best possible chance for success in the marketplace. Whether that solution be a simple business card or a complex website design, I will work closely with you to ensure that all your targets are achieved. And more besides…

Thinking Inside the Box

That statement may sound rather contradictory for a creative who would be expected to think outside the box. Not so in my case. Of course, I will be using my ingenuity and imagination within the creative process, but, from the outset, I am always product-focused. I will use the tools that are ‘within the box’ to accomplish successful solutions and ask a very important question: What options and opportunities are already here for the taking?

Delivering the Final Package

  • I use a combination of my design expertise and experience to enhance your product or services.
  • I will build a good working relationship with you either in person, by phone or email. Mutual trust is imperative for a smooth-running project.
  • I will determine a full brief for the project by asking the right questions.
  • I will listen to your suggestions and understand the workings and intricacies of the project before commencing any design work.
  • I will position myself as a customer of your services (or user of your product) and identify the key areas to enhance.
  • Through experience and instinct I will recognise the right avenues to explore, ultimately saving you both time and money.
  • All design projects begin with a sketchpad and pen… plus a little brain power!
  • Once several possible directions are discovered via explorations on the sketchpad, initial design work commences.
  • Your feedback after presentation of the first designs will be assessed and implemented into the next design stages, leading to completion of the project.
  • The solutions I deliver will be distinctive and fresh, setting you apart from your competitors and better positioned to sell your products and services.

So what’s next? Make contact!

Fresh

wiwo-17

This is what I'm working on today... just a teaser!