Client Storefit
Description Sales Brochure
Year 1998
My Work Concept, Photography Art Direction, Brochure Design, Artwork
One of my favourite pieces of work – it was most pleasing in a few areas. I had the chance to direct the commissioned photographer (Andrew Bradley) in such a way to enhance the design of the overall brochure. I also had complete freedom to take the design exactly where I wanted it to go. The client’s reaction was pretty overwhelming too and the brochure’s success was gauged by its eight year life-span, before “mark II” was undertaken.
Client Port of Cork
Description Annual Report
Year 2000
My Work Report Design, Artwork
As with most Annual Reports, the content is pretty standard fare from year to year, however, the cover design and internal layout give you scope to make the document a more interesting read.
Client Warner Lambert/Pfizer
Description Recruitment Brochure for Tablet Plant, Ringaskiddy, Co. Cork
Year 2001
My Work Concept, Main Headline Copy, Brochure Design, Artwork
This was a follow-on recruitment brochure I had produced for Warner-Lambert. Pfizer had recently bought Warner-Lambert and wanted to take my thumbprint/individuality concept and make it even stronger.
Pfizer wanted to recruit truly exceptional individuals and this brochure set out the mind-set they were looking for. It gave me a great opportunity to think and write creatively as well as push the boundaries a little in terms of design. It worked exceptionally well!
Client Pfizer
Description Pension Scheme Annual Report
Year 2000
My Work Concept, Identity Design, Brochure Design, Artwork
The Pfizer Irish Pension Scheme Annual Report has always been seen as a prestigious job among design companies and I was lucky enough to get my chance for the 1999 report. My concept focused on the freedom of choice employees would have once their pension scheme reached full term.
Client One Direct
Description New Product Information Brochure
Year 2004
My Work Concept, Tagline Copy, Brochure Design, Artwork
A new investment product for One Direct required something different and fresh. My concept challenged you to bring up the feeling of knowing that your children were growing safely. You would now get the same secure feeling whilst One Direct would be protecting your investments and savings whilst growing to maturity.
One of my favourite pieces of work – it was most pleasing in a few areas. I had the chance to direct the commissioned photographer (Andrew Bradley) in such a way to enhance the design of the overall brochure. I also had complete freedom to take the design exactly where I wanted it to go. The client’s reaction was pretty overwhelming too and the brochure’s success was gauged by its eight year life-span, before “mark II” was undertaken.
