Designer Label: Recruitment
Pfizer wanted to recruit truly exceptional individuals and this brochure set out the mind-set they were looking for.
The brief here was to create an identity that was strong, sassy, confident, appealing to young female professionals without being overly "girly".
My concept for this ad took a swipe at Windows-based PCs in order to show the benefits of working for a company like Apple. I managed to keep the ad punchy and creative whilst still
